For Trade

For trade · bars, hotels, restaurants, cafés and venues

Respect the choice. Meet the moment. Make more money.

We are an alcohol-free drinks specialist from Belfast. We choose the beers, wines and spirit alternatives worth putting on your menu, and you can order the full range direct from us by email, phone or WhatsApp.

Ask for the trade list →
Alcohol-free beer and wine bottles and glasses of beer on a copper table, with people sitting around it under a red lamp

Why it pays

01Respect the choice

Nobody should have to explain why they’re not drinking alcohol. Nor should they ever feel second best. Treat them with respect and the business benefits. A good alcohol-free menu tells customers that you value them and their business.

02Meet the moment
Lunch and meetings A quality beer, glass of wine, or adult cocktail. All possible without alcohol.
The driver, the early start An exclusive full range of award-winning alcohol-free beers from a Baltic brewery that sets the standard.
The toast Linnet’s Wing Sparkling Blush 0.0%. Inspired by Yeats and the Irish landscape. Sauvignon Blanc from the Loire Valley blushed with Pinot Noir. The aromas carefully captured to deliver an alcohol-free wine like no other.
With dinner Wines and beers that can complement any meal. Carefully chosen by someone who has judged at one of the world’s top competitions.
Cocktails and aperitifs The Gnista range from Sweden offers layers of complexity and flavour, delivering cocktails with no hangover but real satisfaction.
03Make more money

Avoid the veto vote. The non-drinker often chooses where the group goes, and they’ll take the group where their choices are respected. They’ll also stay longer when there’s a good range on offer. Higher spend. Higher dwell time. Offering quality delivers results.

37%

of UK adults have left a venue early because of poor low and no choice.Source: KAM Insight, 2,000 UK adults, 2025, via Harpers

24%

of UK customers still opt for tap water when they aren’t drinking alcohol in a venue.Source: KAM Insight 2025, via The Morning Advertiser

1 in 4

people at events don’t drink alcohol at all.Source: Club Soda survey, via The Caterer

The range

Snorkelers Sea Salt IPA
Alcohol-free beerBeer from the Baltic with a salty smack. You won’t believe it’s alcohol-free. A World Beer Awards winner from the Insel Brewery on the island of Rügen. Just one of an incredible range from the German beer masters.
Linnet’s Wing Sparkling Blush on a bar with two glasses
Linnet’s Wing Sparkling BlushOur own 0.0% Sauvignon Blanc from the Loire Valley, blushed with a touch of Pinot Noir, its aromas carefully captured. An alcohol-free wine worth a celebration.
An alcohol-free cocktail beside a bottle of Gnista
Cocktails and aperitifsHand-crafted and built on Gnista, the award-winning Swedish spirits, with layers of flavour built from the ground up. A range that delivers sophistication and enjoyment.

Beer. Snorkelers Sea Salt IPA, Surfers Summer Ale, Hiddenseer Weizen, Hell, Pils and Radler, Nirvana Helles and Cloudy Lemon.

Wine. Linnet’s Wing Sparkling Blush, Fritzi Sparkling Sauvignon Blanc, Nett Sauvignon Blanc and Pinot Bianco.

Spirit alternatives. Gnista Barreled Oak, Floral Wormwood and Pink Ginista.

Full tasting notes, producers and strengths are on The Range. Trade prices and pack sizes on request.

How to order

Email

orders@thesoberirish.com
Tell us what you need and we’ll come straight back.

WhatsApp

07707 736072
Send us a message and let us know how we can help.

The trade list

Prices and pack sizes, sent on request.
Ask for the list →

Who’s behind it

Jim Fitzpatrick, founder of The Sober Irish

“I spent a career asking uncomfortable questions. Then I turned the same sceptical eye on alcohol-free — and found a category that badly needed one.”

The Sober Irish exists to raise the bar for alcohol-free. We curate and produce the best alcohol-free drinks.

Jim Fitzpatrick is an award-winning investigative journalist, broadcaster and events host, formerly the BBC’s Economics and Business Editor for Ireland. He judges alcohol-free drinks internationally, including at the Concours Mondial de Bruxelles.

Which is the whole point: the list is chosen by someone whose job was never to take the first answer. Nobody is going to fob your guests off with a lime and soda.

We’re here to help

Tell us a little about your venue and what you’d like. We’ll come back to you shortly.

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Rather just talk? orders@thesoberirish.com · WhatsApp 07707 736072

That’s with us. We’ll be in touch.

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